After shooting our last accessories campaign, we caught up with all round mega-babe Chloe Newman on all things photography, her creative processes and how to break into the industry.
Tell us a bit about yourself…
I am a freelance fashion and music photo-gal from South East London and slight R&B enthusiast.
How would you describe the style of your work?
That’s a hard one! I feel like a lot of it is quite hyper real; colour plays a big part aesthetically – borderline Hype Williams vibes, I love that ‘bling era’ in 90s/00s music videos so I think that comes out in the colours I use. With my gig photos, I approach them more as portraits than live action shots.
How did you first get into photography?
I started studying photography at A Level, but all the stuff I shot then was so lame! I didn’t properly find my style and what I like to shoot until the last year of my photography degree at Uni.
What does a typical day look like?
Every day is different; I could be shooting an editorial or a gig in the evening one day and the next editing the shots, or I’ll be at meetings, emailing or researching ideas, but that’s what I love about doing what I do – I love that I get to choose what I do with my time.
Talk us through your creative process- how do you go from an idea to the final product?
I look at A LOT of stuff, I could be watching a music video and an idea could spring off from that, or if I’m working with a client I might be given a brief – sometimes the briefs can be very precise in what they want and other times I get given free reign, but it’s cool to bounce ideas off other people. I also like to leave a bit of room when I’m shooting for experimenting, some of my best work has come from that approach and then I spend a lot of time editing.
Who/or what inspires you most?
People who are just bossing it up! Positive people really inspire me, I’m a big believer in how the people you surround yourself with can have an impact on how you live and your perspective on things. David LaChapelle’s work has always inspired me; I could spend all day looking at his photos.
How did you start out your career?
I graduated from uni in 2014 and honestly had no idea how to go about doing this and living from it, so I had a few other jobs in between. I was starting to shoot gigs towards the end of 2014 and contacting people I wanted to work with and it just progressed from there. It’s been a bit of a long time coming but I only properly went full time freelance a few months ago, so I still very much feel like I’m starting out, but I’ve just found as long as you keep shooting you get on a roll with it.
What advice do you have for photographers trying to break into the industry?
Do your own thing, be persistent and challenge yourself! I’ve always found you progress especially when you push yourself to do something you’re unsure of. And do as much as you can, it really helps with figuring out what you truly like shooting.
Describe yourself in 3 words…
Creative, baby-faced, hustler
Who are you currently stalking on Instagram?
Mabel Mcvey, all her looks are so sick and Kehlani has a cool vibe.
Which emoji best describes you?
The pink heart with the blue arrow.
Where’s the coolest place you’ve ever done a shoot?
Caitlin Price’s SS17 presentation. She had it at Selfridges’ rooftop bar; she had this cute entrance and walkway that was completely lined with flowers and there was just a nice general party vibe.
If you could collaborate with anyone who would it be?
The dream would be Badgal Riri, because she’s a badass <3
What’s on the agenda for 2017?
Taking more photos! Working with musicians more and travelling in between