As we finally start to ditch the layers (kinda) and pack those suitcases, the need to buy bikini after bikini is real. Holiday packing is high up on the priority list RN so we caught up with Lorna, our Swimwear Buyer, to chat this summer’s biggest trends, beach bag essentials and who we should be stalking on Insta for some major bikini bod envy…
Hi Lorna, can you tell us a bit about your role as a swimwear buyer…
I spend all day looking at babes in swimwear!! Well some times…. We look all over the world for inspiration, and I’m constantly meeting with suppliers and exploring new fabrics and finishes that we can use to make our products even hotter. We design all of our swimwear in house, so I spend a lot of time with my designer getting inspired and creating amazing new designs, and I also work really closely with my merchandiser and wider team to ensure we have the right stock, and everything is running according to plan. I travel out to the factories in the far east to work with our supply base and I’m always on the go. I wouldn’t have it any other way!
How did you get into it?
I have worked at Missguided for 3 years now, and having previously bought other product areas such as jersey and woven tops I wanted to get experience on a completely different product type. The peaks in demand and the product itself is entirely different, and I wanted to expand my knowledge. Plus I absolutely love swimwear so it was a perfect move for me.
What’s the best thing about being a buyer at Missguided?
I love being a buyer at Missguided because I have the freedom to explore new ideas and trial new concepts. There aren’t really any limits, so if you have a great idea and can execute it well then there is so much opportunity to create something amazing.
What does a typical day in the life of a swimwear buyer look like?
We have new lines landing daily, so the first thing I do is check the sales, and see if there are any new product reactions. Based on this there will usually be some repeat buys to place and they will then be negotiated with the factories. I will attend trade meetings, present products to the directors to be ‘signed off’ and also attend fitting meetings to ensure all of the products fit well and look good! No two days are the same. I also buy Nightwear, Activewear and Lingerie so each day brings a new challenge.
What are you working on at the mo?
With winter now upon us I am working on finalising the remaining products for pre-Christmas delivery; checking deliveries, approving fabrics and trims and working with our factories to monitor current production. We are also underway with swimwear for SS17 which is super exciting. I love product development, and being super inspired. Myself and my designer have our work cut out after an amazing season this year on swimwear so we are working hard to create a really fresh and innovative range for next year.
What are the big swimwear trends this summer?
This summer it’s been all about the one piece. Printed, plunge, fringed, frilled! The Missguided customer has really bought into this and it’s been amazing to see so many people on Instagram, the Daily Mail, and Twitter rocking our swimwear. Crochet has been another huge trend across swimwear and swim apparel. Many of our customers took their crochet to Coachella with them and the pics looked incredible!
What is your favourite piece from this season’s collection?
My favourite piece has to be the nude fishnet bikini set from the ‘A Bikini A Day x Missguided’ collab. This product really came to life on the shoot, and I think it epitomises one of the key trends for the season.
Who would you love to see wearing our bikinis?
Our swimwear dreams came true this season when Natasha Oakley and Devin Brugman wore MG for our collab. However looking forward Gigi is a major swimwear style crush I would love to see her in our swim!
What are your top beach bag essentials?
A Victoria’s Secret body spray, a good lip balm with SPF and hair oil are my absolute essentials. I always listen to music when I sunbathe so if there’s no tunes I’m not going!! Headphones are a must. Not forgetting a good quality sun cream, and a high factor to protect your face.
What’s one beauty product you can’t live without for summer?
One thing I wear every day and is even better on holiday is the Bronze Universal by Chanel. It works well with your day to evening makeup but it’s great for freshening up when you are on holiday as it can be applied really naturally and enhances your sunkissed glow.
Who’s giving you major bikini envy on Insta?
Anara Atanes @anaragram is such a natural beauty and her swimwear game is strong! She is hair, face, life goals! She’s my swimwear girl crush for sure!
What can we expect to see from next season’s swimwear collection?
Next season is looking so exciting already. We have some amazing new details and textured fabrics to create some showstopping pieces. Indian and Moroccan style prints are really standing out to us too and we are working on creating some really ornate detailed bikinis. We have really grown our swimwear collection over the last 12 months and next season is looking really exciting. We are thinking big!
Come get some: