If you haven’t heard of this weeks #wcw Chidera Eggerue, aka @theslumflower, then where have you been?! At age 23 Chidera is from South London and her Instagram handle comes from the concept of a rose growing through concrete, inspired by her life living and growing up in Peckham.
She’s an award-winning blogger, has been making waves on social media for a while now, her book ‘What A Time To Be Alone’ is available to pre-order now and you might have seen her on daytime TV. Chidera challenges societies negative perceptions of women and especially black women, she is on a mission to encourage women to love themselves for themselves and embrace their flaws. Chidera’s campaign #SAGGYBOOBSMATTER is taking over the internet, check out some of our favourite things about her below!
that time she won an award
Chidera has recently been voted the runner of for Cosmopolitan’s ‘Disruptor/Changemaker of the Year 2018 Award’, coming second to #babeofmissguided Munroe Bergdorf who you might have seen in our Keep On Being You Christmas campaign. We’re excited to see what she has lined up for 2018!
she’s been added to the dazed100
Chidera’s recently been featured on the Dazed100! This is ‘the definitive guide to the people whose moment is now’. In the past, the Dazed100 has featured anyone who is making waves in the creative, fashion or music industries and championing a diverse and inclusive range of people. Check out some of the cool people who are featured on the list this year here and don’t forget to vote for your favourites!
she serves major hair inspo
Chidera often speaks on her Instagram stories about body positivity, this includes empowering black women to love and embrace their natural self. Chidera has been dealing with traction alopecia since she was 19 and she has made a documentary with BBC Newsbeat to explore hair loss in young people. We think she looks amazing however she chooses to have her hair!
when she goes blonde
We can’t get enough of her looks, this 23-year-old not only motivates us to feel empowered and confident but she also provides serious beauty and style inspo. Get following her here.
the time she ACTUALLY became a work of art
We LOVE this artwork by Jana Augustin, aka @te_hana_art. Jana draws and celebrates strong women, we think her work is absolutely incredible and if you’re not following her make sure you do!
that time she spoke at the Tate Modern
Chidera’s book ‘What A Time To Be Alone’ is out on the 26th July but is ready to pre-order now! It’s her ‘guide to why you are already enough’, on how to live your life fully with self-love and care, not to live on anyone else’s terms, to live authentically and celebrate yourself. Get following her now.