#MakeHerStory – International Women's Day| March 1, 2018
At Missguided we are on a mission to empower women globally. This International Women’s Day we are standing with babes around the world to ensure positive change and to #makeHERstory. We’ve teamed up with non-profit organisation Girls Out Loud, who help to inspire confidence and self-esteem in girls through coaching and mentoring practices. The collection will help and support the next generation of amazing females, modelled by some of this generations trailblazers. Our time is now, so let’s ensure this year we move forward together and #MakeHerStory. Happy International Women’s Day, love Missguided.
Between 1st – 22nd March 2018, we’ll donate 8% of gross profits from ‘makeherstory’ items to the “Girls Out Loud Foundation” fund administered by Forever Manchester (charity no 1017504) www.girlsoutloud.org.uk
We’ve made our own personal pledges to International Women’s Day this year, these are statements that we stand by and withhold and will continue to do so going forward.
Here at Missguided, we believe that girls and women around the world should be encouraged to follow their dreams, no matter what they might be. Let’s help to raise each other up and stand together.
Recently we activated our #KeepOnBeingYou campaign, encouraging customers to be truly and authentically themselves. We are striving to convey a positive message in our campaigns where girls and women are made to feel empowered through our ethos and our imagery. As part of this, we also activated our #MakeYourMark campaign, showing real and un-retouched girls to set a realistic beauty standard.
At Missguided we have always collaborated and incredible female talent, this is something we will continue to act on and strive to include in everything we do. There are so many incredible women that we have collaborated with in the past and so many that we would love to work with, in the future. Girl power is the way forward.
We want to change unrealistic beauty standards in the fashion industry as part of our pledge to encourage and inspire confidence in all our customers. By working with an inclusive set of women, we hope to provide role models for girls and women around the world.
We think that everyone is perfect in their own way, and don’t let anyone tell you otherwise. Own your ‘imperfections’ and learn to love them… if you don’t already. Our #MakeYourMark campaign was one of our faves, showing real girls with real and un-retouched bodies. You do you, hun.
We’ve partnered with ‘Bold is Beautiful’ by Benefit Cosmetics to fill their charity pop-ups with donated Missguided clothes. Benefit have these pop-ups in three locations during May, taking clothes donations from various fashion brands. The money then goes to the charities ‘Refuge’ and ‘Look Good Feel Better’.