by | May 3, 2016

If you’ve ever wanted to know what the world of styling is like then Louby McLoughlin is one girl you’re gonna want to chat to.  We caught up with her to talk all things fashion, where she finds her inspiration and gives us some tips on how to break into the industry…

interview louby

Tell us a bit about yourself…

I’m a Stylist and Owner and Creative Director of OKgrl, previously a fashion editor at Pop Magazine.

You seem very inspired by pop culture, has it always been an interest for you?

Yes definitely.  Ever since I was young and could watch cable TV, I had an interest in the art and glamour of pop stars, music videos and the glossy world of celebrity culture.  It’s something which has stuck with me and influences my work.

When did you know you had a talent for fashion?

I had an interest in image, design, beauty, art and fashion and naturally found myself gravitating towards fashion as it’s always an industry that covers all these realms and at an exciting fast pace.  It’s ideal for me as the work I do is not entirely based on the styling.  I work in art / creative direction too which is about concept, graphics and the way i choose to present the fashion imagery.

Where is the best place you have travelled to for work?

Seoul this year ! It was an amazing place I would love to go back.

louby mcloughlin interview

Can you tell us about your online zine ‘OKgrl’

Sure, Okgrl is a creative platform that i made with David and Kim of DVTK.  we wanted to create an entertaining fashion publication which could be considered half way between an app and magazine.  It’s for anyone who finds themselves playing on apps and games on their phone and has an interest in music and fashion. We want people to play and have fun and to challenge the idea of what fashion imagery can be in 2016.

What was it like styling Mary Benson AW16 runway collection?

It was awesome, we did a pop punk theme which is basically my teen years. The girls sang Blink 182 covers and Mary’s designs are really great I love her.

Which photographers have you enjoyed working with the most?

I liked working with them all but i loved to work recently with Bradley and Pablo who are very talented and they create the animation and the photography which is very skilled. We made a ski season shoot with the model Jayde Pierce.

What did you study?

Fashion Image

stylist louby mcloughlin

What’s on your agenda for 2016?

Shooting more editorials, launching OKgrl 2, styling pop stars, making product for the OKgrl shop.

When and why did you start styling?

It was just something I naturally gravitated towards.  I liked it and so I worked hard by interning and assistant for a long time before doing any of my own work.

How do you balance so many different projects?

You have to dedicate certain times to different parts of the job.  Sometimes it’s the more creative projects and other times i have to focus on commercial work and others the business/ admin side of things. It’s good to keep a balance.

What tips do you have for girls wanting to break into the styling scene?

Do what you want to do.  Don’t be shaped by the other people around you, make your own rules and even if people aren’t into your vision keep going with what you love

louby interview

What inspires your styling aesthetic?

Fun, pop culture, dreams, memories.

Who are your current favourite people to follow on Instagram?

I loved Hun Official and The Art of Shade.   @TheArtofShade_ is funny, it’s all about celebrity beef.

What does the next year look like for you?

Fun, hard work.

Who are you listening to at the moment?

Bip Ling- Bip Burger

interview louby mcloughlin

What’s your song to get you ready for a party?

Nightcore – Justin bieber Sorry

What has been your favourite place you’ve travelled to?

LA because I want to move there.

What tips do you have for girls to start blogging? 

If you want do blog, do it for sure. Maybe do something fresh and new that’s not already online as it will grab more attention and be something which is yours.

Describe your style in 3 words…

Ironic, feminine, fun.

What item of clothing can’t you live without?

My Moschino jackets 🙂

What items do you make sure you pack on your travels?

As much as possible.

louby mcloughlin styling

Who is your style icon and why?

I don’t know, I feel like it’s a mixture of lots of different people.

Where do you look for fashion inspiration?

Google Search

What best describes your style?


What’s your favourite fashion trend this season and why?

Baggy pants because it reminds me of my mosher days.

If you could steal anyone’s wardrobe who’s would it be?

Paris Hilton’s 00’s closet.

louby mcloughlin stylist

Quick Fire…

Leather or denim? Leather

Tattoos or no tattoos? No tattoos

Heels or flats? Heels

Red lips or nude lips? Nute

Instagram or Twitter? Insta

Kylie or Kendall? Kylie

Rock or rap? rock

Rihanna or Beyoncé? Rihanna

Festivals or clubs? Neither but festivals I guess

Ibiza or Vegas? Vegas.

Music or food? Music

Beach or pool? Pool

Dogs or cats? Dogs

Nights out or nights in? Nights in

Gold or silver? Silver

Maxi or mini? Mini, always

Wanna know more?  Follow Louby on Instagram @loubymc

Photo credit Fred Talbot