AN INTERVIEW WITH THE PREMIUM DRESSES BUYER| November 21, 2015
Believe us when we say that your quest for the ultimate party season wardrobe is over. The team at Missguided have been working hard to create a premium range so get ready to own the night in deep plunge feather mini dresses and thigh-skimming lace maxis.
We caught up with one of our in-house buyers to find out who and what inspired them whilst designing the Premium Dresses collection…
Why did you create the collection?
We had so much fun creating this collection for Missguided. The collection has been heavily inspired by the red carpet and hot celeb looks. We wanted to give the customer a real premium range to make them feel incredible on their special night occasion.
We have some real dramatic wow pieces such as the feather skirt mini dress and fully hand embellished plunge bodycon dress.
What was the inspiration behind the collection?
Myself and the designers looked at catwalk to make sure we had the hottest pieces. Designers such as Herve Leger and Balmain were huge influencers. We also looked back at the hottest looks from this year’s biggest award ceremonies and the red carpet looks that really stole the show.
Did any celebrities influence the designs?
The Kardashians have been a real focus and influence for this range as well as the new supermodels, Gigi Hadid, Kendall Jenner and Jourdan Dunn. We felt they are so current and fresh and have amazing style. They really know how to dress for their body shapes.
Emma’s top picks: