by | January 19, 2015


Wanna get into Fashion Marketing?  Leonie gives us the lowdown on what it’s like working within the marketing team at Missguided and tells us how she bagged her role…

Hey Leonie, so tell us a bit about your role as Marketing Assistant at Missguided…

My role consists of monitoring and aiding offline and online marketing strategy for all UK and International sites. This is everything from student activity to helping co-ordinate and plan campaign launches.

How did you first get into Fashion Marketing?

It sounds cliché but fashion was the only thing I was ever interested in at school. I then went on to study a degree in International Fashion Marketing at Uni and loved learning the cultural difference in buying habits in other countries.

How did you land the role at Missguided?

I had just graduated university and saw the role was being advertised on the company’s LinkedIn profile. I applied never thinking I would even get an interview, let alone the job.

What’s your advice for anyone looking to get into a similar role?

Never give up on where you want to be or what you want to do. I did a lot of unpaid placements and ate a lot of value-priced noodles just to get some experience on my CV which is what made it stand out in the end.

What would you recommend someone wear if they were heading to an interview in the fashion industry?

First and foremost whatever you’re comfortable in but also that shows that you have an interest in the industry you are interviewing for. However always think practical, you don’t want to catch a chair and trip up on your maxi, fringe kimono on your way out.

What’s the biggest thing you’ve worked on so far?

We launched our French site at the same time as the first Nicole x Missguided collection which was a pretty big and rewarding project to work on… as well as giving me the chance to brush up on my GCSE French skills.

What are you looking forward to next at Missguided?

Hopefully more international sites! #MissguidedGlobalDomination