MG unicorn profiles: our optimisation specialist

by | May 4, 2017

georgina optimisatoin specialist

Name: Georgina McCann

Title at MG: Optimisation Specialist

Been at Missguided for: 2 years

About me: My role is fairly niche but is a great combination of commercial, technical, analytical and in places creative. My day to day is mainly A/B testing new features and functionality on the site to see how we can improve the user experience and make it easier for you to shop!! It’s amazing to see the difference that small changes can make.

EDUCATION & DEGREEBA Fashion Marketing – University of Southampton
FIRST JOB OUT OF UNIWhen I came straight out of uni my first job was as a sales assistant at French Connection which paid for the bills while I was applying for head office positions. I then got a job in the home department of Tesco Direct as a web content exec. Even though it wasn’t in fashion, it gave me great experience and eventually got me to where I wanted to be. Not going to lie, when I got the job offer at Missguided I didn’t have to think twice about accepting it and pretty much started packing to move up from London straight away!! Just remember you have to start somewhere though.
BEST PIECE OF ADVICEBe open minded – look at jobs that could lead in to your field as well as applying for specific roles. You might find that you enjoy something more than you would expect in a position that you may not even know existed!
TOP CV & COVER LETTER TIPI was once told a great piece of advice – make sure your full cover letter fits within the size of a mobile screen… the person reading it will most likely be on the go. This will also help you keep it short and snappy!
MOST VALUABLE WORK EXPERIENCE FOR SOCIALIn my opinion having a range of experience will give you a great advantage. My role sits within a number of teams and I have quite a varied background which has really helped me to have a better understanding of the wider business. Try to get a variety of internships if you can, this will also help you to figure out what it is that you really love doing.

Shop her top picks:

blue striped shirt grey slogan tshirt beige slip on mules green suede dress

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