by | January 26, 2015

An Interview with a Missguided PR Assistant

This week, we chat to PR Assistant Naomi about how she bagged her role at Missguided and what it is that she loves about working at MGHQ…

So Naomi, tell us about a day in the life of a PR Assistant at Missguided…

Every single day is different but every day is super busy and flies by in an instant! Whether I’m liaising with press and VIP’s stylists, organising events, writing press releases, packaging up our amazing campaigns, brainstorming with my team, helping to overlook our 5 agencies across the world or simply running around the warehouse in my heels and high-vis hunting down missing PR samples, there are never enough hours in the day!

How did you first get into Fashion PR?

I studied Fashion Journalism at University so I’ve always been in love with fashion and consuming every publication in sight. Fashion PR seemed the natural next step since I decided not to pursue journalism. My tutors said I should think about PR because I’m pretty confident, bubbly and a ridiculous organisation-freak so I thought I’d give it a try!

How did you land the role at Missguided?

I was so worried when I moved back from London to Manchester as there isn’t such a big fashion industry here.  I spotted the Missguided job on LinkedIn and applied straight away.  Two interviews and a presentation later, I got the job – I literally screamed down the phone when I got the news!

What advice would you give to anyone else who wants to bag a job here?

Intern, intern, intern! While I was working 7 days a week balancing Uni, my part-time job and my unpaid internships it was pretty exhausting, but it’s definitely worth it and it certainly paid off in the end as I bagged my dream job right after graduation! Also it’s important to be passionate about what you do and do everything with a big smile on your face – it doesn’t go unnoticed!

What’s your favourite part of the job?

I love everything that goes into planning the events we hold, particularly our press days as it really puts my organisation skills to the test and is always a fun and creative process. I also love the excitement when we see celebs such as Gigi Hadid, Jourdan Dunn, Sienna Miller and FKA Twigs rocking Missguided! Also my PR team are total superstar mega-babes who bring many laughs and lots of inspiration to the table every day!

What’s the biggest thing you’ve worked on so far?

I’m so proud of our recent Activewear launch, as we gained some amazing coverage around the collection and collaborated with the fantastic Skinny Bitch Collective to get some killer content for the launch.

What are you looking forward to next at Missguided?

We have our SS15 Press Day event in London this week and it’s going to be our biggest and best press day yet! It’s always a blast seeing all our ideas come to life so I’m so excited for that. We have so many big exciting projects coming up this year as the company goes from strength to strength, so I can’t wait to get stuck in!